Microsoft offers to buy Yahoo for $44.6 billion
11 March, 2008
Microsoft has made an offer to buy Yahoo for $44.6 billion, in a bold bid to transform the two ailing internet businesses into a worthy competitor for market leader Google. Yahoo has said its board will evaluate the unsolicited offer.In a letter sent to Yahoo’s board of directors, Microsoft chief executive Steve Ballmer has offered $31 per share in cash and stock. The price is a 62 per cent premium over Yahoo’s Thursday (Jan 31, 2008) close, reports Guardian Unlimited.
According to Prasanto K Roy, chief editor, Dataquest, the mega-bid is an acknowledgement of Microsoft’s failure to monetize its online presence and unshakeable dominance of Google. “If the bid goes through, Microsoft will have as much of a challenge integrating two vastly different companies with different cultures, as HP did with Compaq,” Roy has said.
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
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