The conference, being organized by Internet and Mobile Association of India (IAMAI) in association with IndiaMart.com, is expected to provide SME owners and managers an opportunity to understand how to grow their business and exactly what technology will be suited to their environments. The event will also showcase presentations by experts on the role of technology in SMEs.

Internet and Mobile Association of India (IAMAI) is organising the Fifth Digital Marketing Conference on 2nd July 2009 in New Delhi where panellists are expected to discuss the new online content ecosystem; the evolution of the mobile advertising industry and emerging trends; the next generation of marketers; and transformation of digital agencies from tech players to brand champions.

At the one-day workshop, Dave Evans, author of ‘Social Media Marketing: An Hour a Day,’ and an experienced social media and business consultant, will speak to communications professionals and help them understand the basics of social media, and also learn how to develop effective social media marketing strategies for brands, implement the campaign and then measure the results.

The Search Engine Marketing Professional Organization (SEMPO) will be visiting Mumbai on June 15. Mumbai is one stop in a three-city Asian tour that SEMPO is undertaking to foster the awareness of search engine marketing and connect professionals in the region with Western markets. Other stops include Singapore on June 9 and Beijing on June 12.

With the goal of creating a better understanding of search and its role in marketing, the SEMPO delegation, which consists of Jeffrey Pruitt, SEMPO Chairperson, Bill Hunt, SEMPO Board of Director, Motoko Hunt, Chairperson of SEMPO Asia, and Paula Hunter, Director of Operations for SEMPO, will host a number of events.

The event is expected to help participants explore how they can grow their business by leveraging the power of online marketing.

During the conference, panellists will move from a broad analysis of overall vulnerabilities in the cyber space to a focused examination of specific crimes and law enforcement measures such as sophisticated surveillance mechanisms. The panels will address terrorism as well as the challenges law enforcement faces, from computer viruses to pornography. Beyond specific threats and crimes, panels will examine how the online environment affects the legal process, including prosecution, evidence and punishment. The Panels will also delve on ways in which law enforcement agencies and Industry can synergize their efforts to address the issue of Cyber Crime and at the same time promote innovation.