Save the Children India takes the ‘Every One’ campaign online
27 November, 2009
Child rights organization Save the Children India has launched Every-One.in as a part of its global campaign that seeks to raise awareness about infant mortality rates across developing nations and also help reduce them. The microsite has been designed by Mumbai-based digital advertising agency BC Web Wise.
The campaign is also being promoted through a Click & Caption Contest which is featured on both Facebook and Flickr and invites photographers to share their original photos featuring children. The contest has adopted the theme ‘Listen’ in an effort to shake apathy and get people to pay attention to the cause.
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
The site looks good and impactful. Hope these initiatives work for the betterment of India's future
Thats a wonderful initiative and hopefully it will serve its purpose. Power of internet is quite evident in such initiatives.
The Thumbs Up application is really cool and very innovative. Nice work.
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