IAMAI Mobile Ad Conference
Start date: 16 January, 2009
End date: 16 January, 2009
Organizer: IAMAI
Summary
The conference will discuss how operators, ad networks and technology enablers, media companies and brand owners can tap into the mobile marketing and advertising market potential in India.
The conference will discuss how operators, ad networks and technology enablers, media companies and brand owners can tap into the mobile marketing and advertising market potential in India.
Venue: Mumbai, Hotel ITC Grand Central
Contact: Gaurav Chopra
"
I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
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