Alootechie is the leading resource for interactive marketing news, information, commentary, advice, opinion, research and reference for the Indian Internet and Mobile Industry.
Alootechie is incubated by Goosefish Media Ventures, and founded by Rajesh Barnwal. You can reach Rajesh by mailing him, or use the contact form.
To advertise and other business opportunities, please send an email to advertise@alootechie.com.
Rock on!
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "