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"
One funny thing is that even newspapers are not paid. I mean no newspaper would survive without advertising revenues. By paying one buck for a newspaper that requires at least 9 to 10 rupees to be made, people are not paying for the content. So, why speak about paying for online news? "
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Prem Panicker
Managing Editor, Yahoo India
Managing Editor, Yahoo India
" We use the internet to achieve two primary business objectives: branding campaigns and new customer acquisition campaigns. The measurable nature of the medium is one of the main reasons we are able to leverage the internet to achieve these twin business objectives. "
- Gowri Mukherjee
senior vice president and head, eBusiness, Citibank India
senior vice president and head, eBusiness, Citibank India
Recent Comments
10, September 2010
New Delhi, Parkland Hotel, A-56, Kailash colony
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Hi Deap,
The entire service delivery of Nuakri is online...So, how is it not an online business?
Online businesses are those where complete service delivery happens on the net...but to evangalise the medium, to enable transactions and ensure proper usage one has to be realistic and common-sensical. Otherwise you'll not be able to build a business...
Out of 1.1 billion India only around 50 mill are online...just because they dont pay online does not mean it is not an addressable market. Similarly, a lot more are on mobile...just because they use pre-paid does not mean that the entire mobility user base is not addressable...my driver buys more ringtones than me!
What needs to be done is proper segmentation of one's target market and clarity on how that market can be tapped...and here realism, common-sense and innovation comes into play...
Great ideas? Great entrepreneurs?? Wrong/small market??? We should differentiate between concept aggregators and entrepreneurs...they are not the same.
Entrepreneurs identify a need-gap and than build a product/business around it...so the question of large/small addressable market does not come into play..you build a business corresponding to the need-gap, the problem you are trying to solve.
The problem of addressable comes to fore in case of concept aggregators...who try to copy what worked in USA...in India. That usually does not work. And even if it works...it rewards you only so much...
Start-up success in India...one has to be patient...it takes around 3 years to breakeven and around 5 to show what the business can be...adoption,usage,scale-up is time consuming...so one has to be prepared for the long haul.