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"
One funny thing is that even newspapers are not paid. I mean no newspaper would survive without advertising revenues. By paying one buck for a newspaper that requires at least 9 to 10 rupees to be made, people are not paying for the content. So, why speak about paying for online news? "
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Prem Panicker
Managing Editor, Yahoo India
Managing Editor, Yahoo India
" We use the internet to achieve two primary business objectives: branding campaigns and new customer acquisition campaigns. The measurable nature of the medium is one of the main reasons we are able to leverage the internet to achieve these twin business objectives. "
- Gowri Mukherjee
senior vice president and head, eBusiness, Citibank India
senior vice president and head, eBusiness, Citibank India
Recent Comments
10, September 2010
New Delhi, Parkland Hotel, A-56, Kailash colony
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Vivek, you are right - your article is random.
The only thing I found useful is your disclaimer "Search Engine Optimization – Random Thoughts From a PPC Professional Point Of View!"
The point that you are trying to make that SEO and SEM compliments each other is quite true. That said, a major area which holds some value for marketers, agencies, or general readers of this blog has not been touched upon - the ROI impact of the SEO/SEM mix - how to measure/ justify etc etc.