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"
One funny thing is that even newspapers are not paid. I mean no newspaper would survive without advertising revenues. By paying one buck for a newspaper that requires at least 9 to 10 rupees to be made, people are not paying for the content. So, why speak about paying for online news? "
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Prem Panicker
Managing Editor, Yahoo India
Managing Editor, Yahoo India
" We use the internet to achieve two primary business objectives: branding campaigns and new customer acquisition campaigns. The measurable nature of the medium is one of the main reasons we are able to leverage the internet to achieve these twin business objectives. "
- Gowri Mukherjee
senior vice president and head, eBusiness, Citibank India
senior vice president and head, eBusiness, Citibank India
Recent Comments
10, September 2010
New Delhi, Parkland Hotel, A-56, Kailash colony
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Hi Preya,
I feel the skill sets required to be a great seo or a great ppc are quite different. Thus one could do both, but most likely they will become great at only one.
As a company, yes there are examples worldwide where a company has great SEO / PPC practises, however it is generally delivered by two different teams.
Cheers,
Vivek