Will addition of new digital subcategories in Goafest 2010 help grow the industry?

Goafest 2010, India’s most prestigious national advertising awards festival organized by The Advertising Agencies Association of India (AAAI) in association with The Advertising Club Bombay, has increased the number of Interactive Digital Advertising subcategories to 13 from the last year’s five.

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Marketing Channels

10 Things Which Make Online Businesses Difficult in India

Pushkar Gaikwad, founder, 6to10 Media

Social media now an important component of media plans

Vijay Iyer, Head – Sales Strategy, Komli Media

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Mobile

Future of Mobile Internet: Downloadable Mobile Applications

Lalit Bhise, co-founder and CEO, Mobisy

Mobile Applications in India: Opportunities and Challenges

Ajay Pandey, CEO, Mastiff Tech

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Media Strategies

Effective Online Marketing - Leveraging Best Practices from Offline Advertising

Adarsh Kulshrestha, CFO, Regalix

Web Analytics Driven Online Marketing

Raja Bhat, VP – Consulting Services, Nabler Web Solutions

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International News

40 countries have taken measures to limit online free expression: Google

Internet access should be a fundamental right of all people: Survey

Google acquires online photo editing tool Picnik

3 Google executives convicted in Italy for letting YouTube host an offensive video

Google gets approval to buy, sell energy in US

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Search

Lock n Key of Social Search is owned by Google

Amit Kumar, Managing Director, IdiscoverIndia.com

Yahoo, Google or Bing: who delivers?

Prashanth Kumar, Director, Digital Strategies, Wunderman

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Consumer Strategies

The hidden salesmen in a website

Rajeev Sharma, vice president and head – digital, RMG Connect

Trust in God; but lock your car!

Prashanth Kumar, Director, Digital Strategies, Wunderman

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Gaming

Promoting brands with mobile games

Salil Bhargava, CEO, Jumpgames

Future Of The Indian Rope Trick

Alok Kejriwal, Founder and CEO, Games2win

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" One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "